LIA APONTE, founder

With over 15 years of experience at the intersection of media, entertainment, and brand development, I bring a strategic and client-first approach to every endeavor. My work centers on identifying growth opportunities, building personal and entrepreneurial brands, and crafting engagement strategies that drive both value and visibility.

Over the course of my career, I’ve had the honor of working alongside prominent media professionals and entrepreneurs, helping them explore fresh directions to sharpen and expand their brand presence.

With a notable tenure at United Talent Agency and, more recently, Booje Media, I’ve represented over 100 clients driving career diversification and fostering meaningful brand growth. Whether it’s expanding opportunities for a client launching a podcast or book, or strategically advising a small business as they scale, my mission remains the same: to help you activate and elevate.